I produced six months’ worth of jewellery product imagery for Tateossian’s printed brochure and website, supporting its wider marketing content needs.
I managed the photography process from selecting and tracking products from the stockroom using their designated codes to setting up studio lighting and cameras. Using a macro lens, I captured the fine details, textures and craftsmanship of each piece, following the brand’s guidelines for consistent product angles and composition.
In Adobe Photoshop and Lightroom, I retouched dust, fingerprints and other imperfections, refined shadows and corrected colours to represent each product accurately. I also batch-edited images and placed them on brand-approved backgrounds to create a cohesive, polished collection.
From a marketing perspective, this provided the graphic design, website development and social media teams with a consistent bank of images to use across print and digital channels. The work supported a recognisable brand presentation and helped customers see product details more clearly, giving them greater confidence when browsing online.
Today, I bring that same attention to detail to helping clients showcase their products, maintain a cohesive visual identity and create a more engaging online shopping experience.
