EQUINE RECOVERY PRODUCT ICE AID

ICE AID – Social Media Growth & E-Commerce Website Strategy

For ICE AID, I managed the social media launch, branding, website optimisation, content strategy, and audience growth across Facebook and Instagram.

Social Media & Marketing

• Created the full social media brand identity, including colours, graphics, templates, and tone of voice
• Scheduled and managed daily content across Facebook and Instagram
• Produced Reels, product visuals, testimonial content, and educational posts
• Reached over 10,000 Instagram views and 3,000+ accounts within the first month
• Generated 4,000+ Facebook views organically without paid advertising
• Increased audience reach through equestrian Facebook groups with a combined 400K+ audience exposure
• Gained 150+ new Instagram followers in the first month
• Contacted approximately 600 potential customers and engaged with nearly 1,000 targeted profiles
• Developed ambassador and rider outreach strategies within the equestrian industry

Content Performance

Best-performing content included:

• Customer testimonials
• Rider endorsements
• Product demonstrations
• Real-world equestrian usage content
• Short-form video (Reels)

Website Improvements

• Redesigned the ICE AID website to better suit e-commerce customers – used Woocommerce on WordPress
• Added autoplay promotional video banners above the fold
• Improved mobile responsiveness and customer journey
• Simplified navigation and removed unnecessary clutter
• Updated product pages, descriptions, imagery, and layouts
• Added stronger calls-to-action and clearer purchasing pathways
• Improved trust signals through testimonials and educational content
• Connected social media strategy with website structure for a stronger sales funnel

Outcome

• Strong first-month organic growth across social media
• Improved brand awareness and audience engagement
• Clearer e-commerce experience designed to support conversions
• Client continued the contract following the initial 3-month trial period due to positive performance and growth results

Lusso Park Homes – Property Marketing & Lead Generation

For Lusso Park Homes, I managed the social media marketing, property promotion, lead generation, and ongoing brand support to help increase visibility, drive enquiries, and support property sales.

Key Work Completed

• Successfully helped generate interest that contributed to the sale of a park home
• Ran targeted Facebook advertising campaigns which drove traffic directly to the website
• Promoted open day events and increased attendance through social media marketing
• Designed branded social media graphics and marketing content
• Created engaging video Reels and promotional property content
• Carried out professional photography of park homes and site features
• Highlighted the unique selling points of each property and park lifestyle
• Generated leads through targeted Facebook park home groups and audience outreach
• Worked alongside platforms including Rightmove, Park Home Living, and park home manufacturers to ensure properties were correctly listed and promoted
• Maintained consistent brand voice, messaging, and visual guidelines across all marketing
• Supported ongoing website maintenance and updates
• Assisted with organising industry events and promotional activity
• Designed flyers, brochures, and supporting marketing materials

Results

• Increased property visibility across social media and property platforms
• Improved audience engagement and enquiry generation
• Helped drive website traffic through paid and organic marketing
• Created professional, consistent branding across digital and print marketing
• Established an ongoing client partnership through continued marketing and website support

Resilienti Storage – Digital Marketing & Occupancy Growth

For Resilienti Storage, I managed the marketing, online presence, SEO, and customer engagement strategy to increase occupancy, improve visibility, and strengthen the brand within the local community.

Key Work Completed

• Helped achieve 70% occupancy within the first 5 months
• Supported growth to over 90% occupancy within the first year
• Ran targeted Google Ads campaigns to generate enquiries and increase bookings
• Focused on SEO keyword optimisation and ongoing website maintenance to improve search rankings
• Achieved strong local keyword visibility and high Google rankings within the storage sector
• Developed strong local SEO connections to attract customers searching for nearby storage solutions
• Connected and collaborated with local businesses to strengthen community visibility and referral opportunities
• Delivered community-focused marketing campaigns to increase local awareness and trust
• Supported business growth which led to the site expanding with additional storage containers due to demand
• Managed and created ongoing social media content and promotions
• Generated a high volume of positive customer reviews, helping the business stand out against competitors
• Developed marketing content that clearly communicated the storage service, security, and convenience benefits
• Managed customer booking journeys through the STORA online booking system
• Created promotional video content using drone footage to showcase the facility professionally
• Maintained consistent branding and messaging across digital platforms

Results

• Rapid occupancy growth and increased customer demand
• Strong local brand awareness and online visibility
• High-performing SEO and Google search rankings
• Increased website traffic and customer enquiries through Google Ads and local SEO
• High levels of customer trust through positive reviews and community engagement
• Improved customer experience through streamlined online booking and clear communication
• Continued business expansion supported by marketing performance and demand generation