Resilienti Storage needed to build awareness of its new storage facility, attract local customers and turn enquiries into bookings. I developed and delivered a targeted digital marketing strategy, combining local SEO, website optimisation, market research, content creation and social media management. My work helped the business reach 70% occupancy within five months and over 90% within a year, before becoming fully let midway through the following year, with customers placed on a waiting list and continued enquiries coming through by telephone.
I researched the local audience in Swinton and Mexborough, focusing on people moving home, local businesses and tradespeople who needed storage. I created reels, promotional visuals and informative posts, using Meta Business Suite to schedule content across Facebook and Instagram. As containers arrived on site, I captured photographs and sourced additional images from the client to showcase the facilities, availability and development of the business.
Through local SEO and website improvements, I helped Resilienti Storage achieve a number-one Google ranking for targeted local searches. The website has continued to rank above established local competitors, increasing visibility for a business entering the market. I also supported efforts to gather genuine customer reviews from the existing customer base to strengthen trust and help prospective customers assess the service.
I adapted the content strategy in response to customer feedback shared by the client. When potential customers were unsure how to book online, where the facility was located or which container size they needed, I created educational posts explaining the booking process, location, sizes and prices. This addressed recurring questions and gave customers clearer information to support their booking decisions.
To build awareness within the local community, I arranged a paid promotional collaboration with Mexborough Cricket Club, securing exposure across its social media channels and a Resilienti Storage banner at its cricket awards evening, alongside a prize contribution to support fundraising.
Since this work began, the business has tripled its number of containers and is preparing to open another site. Following discussions with the client, my planned support includes managing the new site’s social media launch, building local awareness and reviewing how to make automated online bookings easier for customers.
